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The Golden Globe-winning actress personifies the spirit of Prada Paradoxe, a new fruity floral.
July 29, 2026
By: Lianna Albrizio
Prada Beauty has named Zendaya its new global ambassador of Prada Paradoxe.
The brand says the Primetime Emmy and Golden Globe award-winning actress, best known for her roles in Euphoria and summer blockbuster The Odyssey, personifies the spirit of Prada Paradoxe: a celebration of the woman who is “impossible to frame; never the same, yet always herself.”
“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone,” said Zendaya. “For me, the fragrances we choose are a reflection of how we move through the world.”
Zendaya’s arrival marks a bold new chapter for Prada Paradoxe, beginning with a new campaign directed by Academy Award winner Barry Jenkins of Moonlight. The debut coincides with the introduction of Prada Paradoxe Sweet Chemistry Eau de Parfum. This new fruity-floral signature offers a sophisticated rethinking of sweetness, reconciling sharpness and softness through a vibrant blend of blackcurrant syrup, luminous orange blossom absolute, and a comforting neroli milk accord.
“Zendaya is the embodiment of Prada Paradoxe,” said Rosa Carriço, global president of Prada Beauty. “She brings a radical empathy and multi-dimensional energy that perfectly aligns with the Prada woman’s perpetual evolution. Her commitment to her own authenticity while capturing the essence of our time makes her the ideal partner for this new chapter.”
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